As Facebook page owner, you’ll find yourself mulling over the number of likes for your page on a daily, or possibly hourly basis. If business is slowing down or reaching a plateau, you might want to explore some of Facebook’s built-in promote functions to increase your online visibility.
Essentially, there are two types Facebook advertisements – traditional ads that you see on the right hand side of your Facebook page, and Promoted Posts that you will find in your News Feed.
Promoted Posts goes by many names such as “boost” or “advertise”. Don’t worry about the terminology, because their functionality is the same as Promoted Posts.
For Promoted Posts, you are paying money to advertise for a specific page or post. Promoted Posts pushes the post into the News Feed amongst your fans and friends of your fans, so that the news will reach your immediate circles. This is useful to advertise new products or upcoming events for people who already know your products and brand.
Promoted Posts differ from traditional advertisements, because instead of paying per click or per impression, you pay a set amount to reach a certain number of users. Also, you don’t have to create advertisements or redesign your post.
Now there are two types of Promoted Posts, namely – Promoted Post and Promoted Page Post.
If you have less than 500 fans, you can run a Promoted Page Post, which will appear on the right hand side of a Facebook page rather than in the News Feed. You will need to select your target demographic by either targeting your competitor’s fans or selecting your own categories. An ideal demographic reach is 100,000 – any more, you’ll find yourself targeting too broad of a populace. You can narrow it down by choosing specific interests or characteristics for your demographic.
If you have more than 500 fans, then Promoted Page is for you. This is the button you’ll find at the bottom of your post (for Admin pages), either written as “boost”, “advertise” or “promote”. Simply set your budget and your post will appear in the News Feed of your fans and their friends. Promoted Posts normally run for 3 days.
If at time you don’t find your promoted posts successful, you can cancel it anytime.
Usually business owners find an increase in likes after using the Promoted Posts function. Approximately 30%-50% will be organic traffic, which is exactly what you want, because it represents new audiences. Also, the results tend to be more effective in price and reach than Facebook ads because it targets an audience who is already familiar with your product.
So try it yourself, and see how much of a boost it can get your business.