You’re starting to see more businesses use infographics on their websites to convey information in an appealing and condensed visual way without using typical text. In a time when everyone appreciates consolidation of information and in ways that don’t take extra time to digest, the infographic may be as mainstream as video in the world of marketing a business. And with the process of telling a story about your business becoming essential, can an infographic tell that story about your brand just as easily as it can in a video?
Take a look at how that might work and the basics of how to set up an infographic on your website.
Creating an Infographic
During the creation of your infographic, you’re going to have to plan it out just as much as you would a video. That means creating a basic mock-up of how you want your infographic to look. The common appearance of an infographic is stacking information in small or tiny quadrants within one large rectangular or box shape. Most of that information will be little factoids that progress from top to bottom and at different angles with varied fonts and graphics.
Your mock-up of your own infographic can easily be done by hand on a piece of paper with a pencil. It’s better to use a pencil so you can make quick changes in how you want to structure everything. The important thing is to make it look as visually appealing as you can. In that regard, it may mean hiring a professional digital designer to create it for you.
This isn’t to say you can’t find some stock fonts and graphics online. Places like iStockphoto have an attractive set of infographic tools you can use for free.
Employing Your Brand’s Story into the Infographic
The content of your infographic will be everything in how successful it is, no matter how eye-catching it might be. Enough people have seen the best practices of infographics to know when it’s a superior one. Making the decision to tell the story of your brand in this format has the potential to stand out as being something unique. That’s because most infographics simply give facts about other subjects pertaining to your business.
How can you convey your brand’s story in an infographic way? You can take the reader step by step by listing different factoids about how you ended up where you are. Also, because infographics can potentially be interactive, you can include links to lead readers to a quick video explaining more about one particular fact.
Along the way, the graphic style you use and the way you state the facts can help you shape your brand. You ultimately create a look and feel of what your business stands for while providing a unique way of personalizing the process with customers.
However, always be truthful while telling your infographic story. While it’s easy to fudge facts to be more interesting, back up everything you say with facts and figures. Infographics allow plenty use of pie charts and other metrics to show proof of why you started your brand and where it may be going.