Vine May Revolutionize Twitter (and maybe the rest of social media)
With Vine, users can post six second looped videos to Twitter and other social media sites. After just a short amount of time on the app scene Vine has had a huge impact. Not just with the general public, but with ad campaigns as well. Six seconds might not seem like a lot of time, but if Robert De Niro says you can tell a story in six seconds, then Twitter’s Vine should be on your radar. In this post, we’ll share some ideas on how the Twitter Vine app can spice up your engagement with your audience online.
According to trendwatching.com, Clean Slate brands (Companies that are more responsive to it’s customer base and more transparent about how they run their business) are on the rise. I, for one, like to know that the companies I give my money to appreciate their workers and that it’s a fun environment to work.
Vine can show off those activities (company breakfasts/lunches) and any random fun that happens around the office. You’ll want to space those posts out so you don’t look like you’re goofing off all the time, but ultimately showing your customers that you can have a little fun every once in a while will potentially foster a closer relationship with them (and prove that you’re not robots).
Another good way to get customers involved with your company is to show other customers interacting with you.
Vine would be fantastic for any company who goes to conventions or trade shows. For example, if you’re a regular attendee of any Comic Con, you can use Vine to send real time updates of any cool related cosplays, or if anyone famous stops at your booth. If you have an interactive booth, you can show people exploring your space. You can also show people interacting with your new product. There are a lot of possibilities.
Exclusive Twitter Vine Content
Since Twitter’s Vine is, at the moment, mostly used in the Twitterverse, you can give your followers exclusive content. If you have an active base of followers, this would be a good tactic to use to thank them and get them excited for what you have planned next.
A Visual Twitter Vine Portfolio
This would be an interesting way to show off your work for anyone who’s in a creative business (Fashion and accessories, especially). If you work in visual art, you can show clips of you working on your latest piece. The same can be said for fashion, and you can also upload clips from the runway. You can show off any upcoming projects or products.
What’s exciting about Twitter’s Vine app is that you can use it for pretty much any kind of business, and for a multitude of things. It’s up to you to find the most creative way that your business can utilize it so you can add this social media tool to your arsenal.