99% of the Youtube Users Are Unsuccessful – Do you know that over 90% of the videos on Youtube have less than 1,000 views in each of them? The users upload their videos onto Youtube after a lot of effort in making them, but end up being completely ignored by other users. Are you also one of them?
In the age of Internet, people’s attention span is getting shorter and shorter, so video is certainly a better form of marketing than text. Therefore, establishing a successful YouTube channel is a very essential step for online marketing, and a large following on your channel can usually guarantee success.
However, not many people know how to do it correctly. When I first tried to advertise my book through YouTube, I suffered a complete lack of traffic and audience. I am sure that many people out there are having the same problem as well. If that’s your case, here I would like to share with you the 4 most important tips that will help you to get the most out of your YouTube business.
1. Make sure your videos have catchy openings
A lot of your YouTube success comes from the quality of your videos. No matter how much time and money you have, if your videos are boring, no one will watch them. This is especially true for the opening seconds of your videos.
Your audience is impatient. I often have the experience that, just after viewing the first few seconds of a video, I have no idea what it is talking about, and I closed the window immediately. This is how a video loses a potential viewer. Therefore, please make the opening interesting enough to keep people watching.
2. Pick the best keywords
Titles and tags are a major factor in making your videos discoverable. YouTube has no way of understanding the content of your videos, so associating your video with text is an important way for you to promote the videos.
Picking a correct keyword is tricky, though. You don’t want it to be totally irrelevant, but it cannot be too general either. If a keyword is too common, then it is more likely to be used by others, and hence less likely to make your video go top in the search result. As a rule of thumb, do not use any keywords which yield over 100,000 results in the YouTube search.
3. Exchange traffic with others
Traffic exchange is a very useful concept when it comes to YouTube promotion. The idea is that you view the videos of others, and others view your videos back, so that the more you help others, the more others help you.
An added bonus is that most traffic exchange websites are usually free. There are many popular ones to choose from, like Like4like, GrowSocialLikes, etc. Try them and see which one suits you the most.
4. Pay others to do the work for you
In case if you are too busy to promote your video yourself, you can simply pay others to do it. In many online marketplaces, like Fiverr or SEOClerks, there are many services that can help you to promote your videos, like shooting up the search ranking, increasing views, posting comments, etc. It is a good alternative if you don’t mind spending a bit.
