Using Instagram for your business was once considered to be an offbeat path to market a brand. In the new age of images ruling all, though, businesses finally warmed up to the idea of using pictures as a way to market themselves without just being a photo gallery. With Instagram, you can use images taken in and outside your business in creatively different ways so your page is seen more often. Best of all, those tools can give a valid reason why your business has an Instagram account.
Using Storytelling Through Your Pictures
One popular way for a business to grab attention on Instagram is to tell your business story through photographs. Uploading a series of new photographs daily showing your employees at work creating your products can help provide the personalization customers look for nowadays. This can also be accomplished through Instagram video, even if you have to be extremely terse.
But don’t let your entire story be all about business and no play. Show the off times of your business when you’re all having fun. It can even be events away from your headquarters to show what you all do together when not at work. By doing this, you give a complete picture of your business philosophy that includes taking quality time to get away for other things.
The Use of Hashtags
You may find the use of hashtags annoying on social media, but they’re very important to a business. Instagram uses them as much as Twitter and Facebook does. Pick some of the ones that are trending high and post pictures from your business related to the hashtag. It can get your business noticed even more and show that you and your staff have a sense of humor.
This doesn’t mean you shouldn’t use more serious, industry-related hashtags to attract people related to your line of business. Especially if you’re attending an industry conference, using hashtags in your Instagram photos will help you get found by those attending.
You can gauge all the analytics about hashtags and trends through Instagram’s offshoot site Nitrogram.
Showcase How Your Product is Used
There’s no better marketing method on Instagram than showing your products in use. Posting your own daily photos showing people using your products or customers sending in their own photos can incite a strong call to action. Even if Instagram’s picture quality isn’t as good as an upload on Flickr, the ability to post multiple pictures in a short amount of time helps get word out much faster about something you want to share.
With Instagram’s ability to tie together the most important elements of online marketing (images and social connections), it may end up trumping Twitter and Facebook for businesses. Get your camera ready and create a daily plan to take pictures of your business and post them throughout each day. You and your staff may eventually become more popular than any business-related reality show on TV.