The importance of film and video in the realm of marketing becomes increasingly important, particularly in the online world. But what about video content at live events? Those who run companies have already seen the benefits of what on-demand video can do and video messages intended to motivate attendees at live events. Live video may be the more preferred choice, however, based on a new report that proves how real-time marketing could be much more advantageous.
Why are Executives Preferring Live Video Marketing?
According to TechZone 360, live video is starting to become the preferred choice of executives to use for communication during live business events. Based on this data, six out of the 10 executives polled said they prefer to communicate with live video rather than using on-demand video giving standard business messages.
The reason for the above is indicative of how information can change on a dime in more complex business settings. New information might pop up during a live business conference that needs to be conveyed to attendees by the CEO of the company. With live video, a real-time marketing message can be conveyed that saves time and may ultimately bring in more money.
The Advent of Real-Time Marketing
It’s clear that real-time marketing is starting to become a more valuable tool to gain notice of a product when something unexpected happens. We all saw that last year at the Super Bowl when Oreos took advantage of a power outage at the Superdome to create an instant ad addressing the issue. While we’ll likely see more of this in advertising, you can see why executives want to do live messages at business events.
When those attending conferences are potential customers, an executive imparting current information about something last-minute could prove very valuable. An unexpected news event might occur that could make a company selling a product seem much more relevant. A CEO could convey this in a compelling real-time marketing message on a big screen during the above event.
After that message is done, it can be captured so it’s sent to social media for wider distribution. The company then saves money by creating a video that’s current rather than one that could have potentially been instantly outdated.
References:
http://webcastinc.com/what-is-webcasting/benefits-of-streaming-events
http://www.virtualedgeinstitute.com/2013/06/live-video-streaming-of-events-continues-to-deliver-benefits-to-event-producers-as-service-gets-better-and-pricing-models-offer-something-for-everyone/