Mobile advertising is still a process that’s in the middle of growth with businesses, mainly due to the challenges of trying to create an ad that looks good on a mobile device. While adaptive design is helping to make ads conform to a mobile screen shape, the mobile world is already starting to shift to new places that could mean all-new methodology to mobile advertising before the end of the decade.
If you want to be ahead of the curve in your business, keep these things in mind the next time you’re planning out a future advertising strategy for mobile.
Get Ready for Google Glass and iWatch
The mobile world will likely shift away from handheld devices and be more things we wear on our person. While that might not appeal to everyone initially, we all know how evolution works in the adaptive process. Once we see someone else using it successfully, we’ll latch onto to the same thing, whether we like it or not.
Mobile advertising will likely look like a pop-up ad over augmented reality. In that regard, creating an ad that doesn’t look too obtrusive may become a new challenge. It may even involve having an ad that somehow blends in with reality so there’s a new natural, integrated feel to advertising.
Conversely, Apple’s iWatch will make advertising have to conform to an even smaller space. The challenges this poses don’t even have to be said when so many companies already deal with mobile screens that are too small for some advertisements.
Hyper Local Targeting
With Google+ Local developing tools that are helping local businesses be easier found on the web, you should expect to see more hyper local targeting marketing campaigns. With the ability already existing to link with existing customers through mobile text lists, you can send an instant text to your loyal base and have them respond almost immediately.
But new services are popping up that allow you to pinpoint the location of certain people and send texts to them if they’re within vicinity of your business. Sending an ad via text can help you win a customer almost instantly based on that local targeting.
The only difference is your advertising will have to be quickly customizable so you can tweak it instantly to capture that business. Eventually, some advertising may be part of the instant marketing process where a rough outline gets tweaked at the last second.
Creating Videos as Ads
Quick and punchy videos will likely be everywhere on mobile devices as the mobile versions of Vine and Instagram Video take off. With so many corporations already using both of those services for flash advertising, motionless ads may no longer be necessary. At under 10 seconds, these video ads almost have to be subliminal, especially if those video times end up going lower.
All of the above will create an overabundance of advertising that’s going to become overly crowded as you might expect. That’s where technology disappears and your company’s creativity will enter to make sure your ad is different from all the rest. Otherwise, you face being ignored as so many pop-up and stationary ads on our desktops already deal with daily.