What are some of the most popular mobile marketing platform features being used today? Many of them are helping to make the mobile marketing experience much easier to use in a time when so many people are starting to use their mobile phones for ecommerce. If you’re a business, you can’t do without some of these features to help you engage and find valuable insight into your customers. Most of these terms are also starting to evolve to become major parts of what mobile marketing will look like before the end of the decade.
Email lists may be out now that you can text information to your customers on a mobile device. Group texts can be sent to hundreds of people at once. Gaining those customers can be done by adding a web widget on your website or by texting a keyword and a short code number.
This feature is changing how people gain information from valuable customers. You can create instant surveys and polls and have them answered in real time through the group text feature. This saves you time in gaining the useful information you want about what your customers want from you and your customer service.
Another advantage to the group text feature is sending out mobile coupons to customers for immediate use in sales. It’s a whole new technique that may change the concept of cutting out a coupon from a newspaper ad. In this case, you merely show the text message to someone in charge and your discount is honored.
Some mobile marketing services provide the ability to text promotions to people in your local area. This works by the customer taking an option to permit such texts from you in advance. It’s a terrific tool that can help you alert customers within short distance to partake in a sale you’re having.
As part of the gamification process on the web, the fun has now crossed over to the mobile world. Also known as “Text-to-win”, you can send a text with a contest that a customer can enter instantaneously. A business provides a discount or a free product to the winner.
Many mobile marketing systems now provide thorough analytic reports that let you study what customers are doing when visiting your mobile site. These reports also let you see how people are responding to those group texts. Ultimately, as with how it works on your desktop, the mobile world of business will continue to evolve based on the studying of customer actions.