Mobile surveys are becoming a much more standard way to gain an immediate picture of what your customers are thinking. That’s because they’re so easy to send via group texts. Because texts are usually read right away, your chances of gaining information within an hour are more than good. But the format of a survey is going to be considerably different on mobile from how you see them on your desktop. That’s because the human frame of mind changes when using a mobile device on the go compared to a more relaxed environment of home.
You’re going to have to think carefully how you put together a survey for mobile customers. As with everything in mobile, you may have to cut out most of the things you thought you could use.
Surveys with Fewer Questions
Many of those more extensive surveys you see while online through your desktop computer won’t work in the mobile world. That’s because the mobile user is generally in a hurry and won’t take the time to answer so many questions. This compounds if your survey isn’t optimized for the mobile format, even though surveys should always be mobile friendly.
How condensed should your survey questions be? Anything under 10 questions is generally suitable and better if you can go shorter. Regardless, it’s going to be more of a challenge to gain substantive information with so few questions. You simply have to whittle down the essentials of what you want to ask and make those questions as short as you can. It’s possible to simplify the most complex of questions, and it only takes some time and practice.
How the Questions Should Be Answered
Because mobile users aren’t going to take the time to fill out a text box on a survey, you shouldn’t expect them to type in their answers. You can perhaps give them that option after the survey, even though it’s likely few will take the time. You’re much better off setting the survey up like multiple choice or with Yes/No answers.
You can still gain plenty of customer information from a basic “yes” or “no.” That’s especially true if you ask them if their customer service experience was up to their expectations or if they’d consider returning to your business for another purchase.
Overall, though, you should stick with one answer format rather than mixing it up. Consistency takes away anyone becoming confused at your survey format if they’re doing the survey while on the go.
The Timing of Micro Surveys
Sometimes you may need more information and need to send different micro surveys under specific categories and over a period of time. You’ll have to be careful sending these because sending too many surveys in a short period of time will be considered spam by your customers. Space them out gradually over a month or two month’s time.
Your customers will appreciate the above pattern and can still give you thorough information within a reasonable time frame without taking too long. You’re going to be saving time anyway based on the immediacy of the survey answers.
The Visual Element of the Survey
You can purchase survey software that helps set up different mobile survey formats. Some of these include pie charts and other infographics. However, you should consider uploading stock pictures if you’re creating one yourself. Customers appreciate a related visual with the surveys so they can get a feel for what they’re answering. And if you need stock photos of customer service in action, you’ll find plenty.
Get busy and start brainstorming pithy questions for your micro mobile surveys. You’re now equipped to take on the mobile mind that becomes shorter in attention span by the year.