It’s no secret that the American population has an insatiable appetite for movies. In 2012, the Motion Picture Association of America indicated hat 68% of the population of the United States saw a movie at least one time during the year, (That’s 225 million people in case you were wondering), and 44.4 million of those people indicated that they go to the movies at least once per month. Can you guess how many of those people buy a popcorn and soda every time they hit the theater?
It’s no secret that the snack options available at most theaters are what a reasonable person would expect: Popcorn, Candy, Soda, and Ice Cream. Some theaters, including the one that I frequent the most with my daughter offer fried foods like curly fries, cheese sticks, chicken strips, and pizzas. Some theaters even offer flavorings for your popcorn that can add tons of sodium and calories to your already calorie packed choices. But what you may not have realized is that some theaters are working hard to bring in healthier snacks that moviegoers will actually buy.
AMC theaters recently launched some healthier snack options. The healthy option comes in a package called the “AMC Smart Movie Snacks” bundle and includes fruit chips, a trail mix bar, popped corn chips, and a bottle of water. This is an excellent first attempt at bringing healthier options to moviegoers, but is it good enough?
I did some research on the other major movie theater brands such as Cinemark, Regal, and Carmike theaters, and of the websites that listed any of the concessions they sell, only one of them had anything close to resembling a healthy snack which was a fruit smoothie. Maybe these theater chains offer some healthy options but choose not to advertise them, but I wouldn’t bet on it.
The trend that I have been noticing over the last few years is that Americans are moving back towards a healthier lifestyle. Gym memberships are up, articles on how to lose weight are all over the internet, and society seems to have reached a tipping point where being overweight is no longer acceptable.
Will our movie theaters change with these times and start offering an even larger assortment of healthy snacks to support this trend? Only time will tell, but I will let you in on this little secret: The theaters that do offer healthy options for moviegoers are going to make a killing as those people that normally pass on buying snacks will be more willing to step up to the counter.