After starting a business, you must work your hardest within that first 12-18 months. At this time, you are responsible for gaining popularity and customers, keeping your customers, and building and maintain a good reputation.
This article was made to help you with the first step: gaining popularity. Before your business can really take off, you must gain some familiarity by advertising your business. Simply follow the steps below…
1. Use car decals. A quick and easy way to get the word out about your business is to place decals on your car (and your employees’ cars if necessary). This way you can advertise your business to anyone who happens to be on the road at that time. Use a decal that is large enough to display all the important details of the contents. The letters should clear and easy to see, and the amount of words on them should be few. These ads get the driver’s attention, and because the driver is already on the road, it makes it convenient for them to just drop by your business and see what you’re selling.
2. Classifieds: Take advantage of paper and online classifieds. Even though this typically isn’t the best avenue for permanent advertisements, it is still a great way to introduce a new business. Your business should sound as if it is different from the other businesses in your field. Be sure to use “buzz words” in your ads–words that conjure positive thoughts and emotions for the potential customer.
3. Business cards. You can give these out to potential customers, but it’s even better to give them to new customers. Business cards work as great reminders of your business, this way the customer can keep coming back. Just remember that business cards are often thrown away or lost soon after receiving them, so make sure you hand them out wisely because some business cards are too costly to just have someone throw them away. (You can find affordable cards on www.vistaprint.com). Make sure you have the company’s contact info in a larger font than the rest of the information on the card.
4. Word of mouth. If you provide great products or services, your satisfied customers will tell others about their experience. However, if your services aren’t so great, they will tell their friends about that too! So it’s better to get good publicity than bad publicity. Provide great products and services, and customers will refer others to your business in a heartbeat.
5. If you have the money to spare, you can look into making commercials and/or billboards to advertise your business. This can reach lots of people in your area and it makes your business appear to be more professional and larger–and people are just as willing to support larger businesses as they are smaller ones. But it all depends upon whether you have the money and the creativity.
No matter how steady your business may become, never stop marketing. A business may not be able to thrive if most of your customers come in time to time, but if you keep reaching out to new customers, you will have customers coming your way all the time. Just make sure you keep networking and providing great services to your customers. Good luck on your new business.