Building an ever expanding network of backlinks to your website or blog can generate an ever increasing flow of visitors. A backlink, known within the computer industry as inbound links, incoming links, inward links or in links is any link that is received from a website (blog, page or directory) to another website. In this case, you will be building links that point from another website back to yours. Quality backlinks are crucial to building an online presence.
The number of relevant backlinks that a website or blog has is a critical element in determining the site’s search engine importance, popularity, relevance and engine ranking. It is easy to see that if you want to score some “juice” with the search engines, creating backlinks needs to be an integral part of your marketing methodology. When done correctly, backlinks improve your search engine ratings dramatically. Link building, done carelessly, without planning, can cause more harm than good.
You will notice I mentioned the word relevant. Not all backlinks are of equal value. The ones that will give you the most clout in the search engine rankings are backlinks from other websites and blogs within your topic niche.
If you have decided upon a domain name, created a well designed and easy to navigate website or blog, selected a dependable web host, and populated your site with intriguing, well written content, you will create natural links. When readers find your content compelling, they have a tendency to share the information with friends and family via social media or by linking to your site. While these natural links are welcome and can add up, they are not enough to catapult you to the top of the search engine results. To succeed, you will need to learn the art of self- promotion. Be pro-active and increase the amount of valuable backlinks to your site by following a few easy and cost free methods of methodically building backlinks to drive traffic to your site.
Hone your writing skills by crafting informative articles focused on readers in your subject niche. Review similar blogs. Find out what information is available and look for what is lacking. Submit articles to article directories. A link to your site is included in your author bio. Submit your site in all categories relevant to your topic niche. Sites seeking content for their websites or blogs pick up your articles, spreading a network of links across the worldwide web. If you can bring a new perspective or generate a controversy or a discussion, you can funnel a significant amount of traffic to your site.
Generate more traffic by writing short posts on your own blog of 200 words or fewer that direct the reader to learn more by clicking on a link to an article you have published on different site.
Always include a link to your blog or website in your e-mail signature.
Look for sites with the highest PR in your niche and familiarize yourself with their content. When you go in and make an insightful comment on their blog, a backlink is generated in your bio or signature.
Offer and ask for guest posts. When you are willing to accept guest posts on your site, you breathe new energy into your effort. Quality guest posts are a wonderful way of keeping your content fresh and offering a new voice and opinion. Be ready to receive a lot of requests from other bloggers. Make submission guidelines clear and accept only the best. Note if you request images or accept videos. Suggest topics you would like to include in your blog and ask them to write articles for you in exchange for links back to their blog or website. Review the submissions carefully. The cream will rise to the top. Post the best and reject the rest. Feature regular contributors and build relationships that will last for life.
Look for sites in your niche that will accept guest posts. When you submit a post to another blog or website, you gain exposure to readers who would otherwise have never seen your words. If readers are intrigued, they will follow the link in your bio back to your site. You also gain another valuable link to another site in your niche market.
When you submit an article to a directory, accept a guess post on your site or submit a guest post to another website or blog, make sure you promote the post on all your social media networks and follow them on Google plus and Twitter. Respond to comments to create a dialogue with your readers to keep them interested and coming back for more.
Evaluating Your SEO Efforts
When evaluating your marketing strategies remember, in all likelihood, the number of visitors to your site will vary greatly, month to month, especially if your niche topic is a seasonal one. Look for a steady, gradual climb in visitors as the campaign progresses. Search Engine Optimization, known in the industry as SEO, is a method that builds for the long term. Patience is required. Look at the trend over a period of time.
Google Analytics, used by the majority of webmasters and bloggers, is a free tool that allows you to evaluate two types of traffic on a monthly basis. The most significant metric is provided by the “Organic Visitor” report. This report analyzes the amount of visitors you received from organic search and information from all search engines. The “All Visitor” report provides data that tells you where your visitors came from. This information is especially valuable in that it helps you identify if you are placing links in the right places.