Today, certain expectations mold the outcome of our experience at sporting events, and quite frankly, it has little to do with the athletes. Nowadays, we as viewers demand something extra to drag us away from our TV screens and shell out more money. The game itself just won’t cut it, so teams have found a new way to draw in spectators.
At one time the only entertainment for fans, other than the game itself, was an organist and a seventh inning stretch; plenty enough to keep fans happy. However, as fans begin to expect more, teams have responded by enhancing the sporting event experience, and sometimes even creating it.
Athletes today don’t just saunter onto an empty field. Spectators don’t just sit quietly during commercial breaks. Teams have developed a new way of entertaining their fans aside from the actual sport, forming an entire production for the audience to keep them animated.
Setting the Tone
Companies like Click Effects have seized the opportunity to enchant fans through live entertainment production systems that are displayed in stadiums and arenas. Everything from instant replays to animation to the kiss cam is controlled by one system that determines the audience’s experience.
Gigantic screens encourage audience members to be more than just spectators. These systems take audience members from game goers to active participants. Audiences are inspired to feel like they play an integral role in the team’s success.
Teams shell out big bucks to produce the best entertainment possible for their fans because they know what they’re up against. Making a front row seat in the luxury of your own home seem unappealing is a difficult task, so teams have poured money into crafting a unique experience for their stadium.
Wacky foods, lavish box seats, and halftime shows are just the beginning. Bigger jumbotrons, more chants, and amplified sound are the latest and greatest in game entertainment. Audiences demand more, and teams have no choice but to deliver. Winning isn’t just the final score.
Everyone’s a Winner
The implementation of this new phenomenon has quickly proven to be a win-win since much of the entertainment is tied back to commercial advertising and sponsorships that teams rely heavily on to address the rising costs of owning a team.
This advertising gold mine has revitalized the industry and given incentive for atypical sports fans to attend games. Freebies and promotional giveaways are appealing to a new market that hardly cares for sports in the first place.
Who is playing and who is winning are trivial details for the disinterested friend who are tagged along for the fun of it, but when you get five coupons for free wings after the game when the home team wins, suddenly a win becomes more important. Suddenly you’ve picked sides and become immersed in the crowd of people screaming the chants displayed on the jumbotron.
Simply put, event goers nowadays are buying into an experience, not a sporting match. Fashioning a memorable and unique experience for spectators is key to winning the new sport that is event entertainment.