Quality customer service should be important at levels of food service. This article examines three tiers of restaurants; fast food, restaurant chains and fine dining for customer service, ambiance, and food.
Fast Food Tier
The upside to the fast food tier is that it is generally fast and inexpensive. Think $6 – 9 for one. This food service tier has become to many the scourge of the nation. Regarded to have little regard for the healthy eating habits of its customers; slap it, wrap it and throw it at them may be the perception of this hurry up and eatery.
Customer service is relative to the positive human relations training invested in service personnel. No gratuities follow prompting motivation for improvement.
Additional hallmarks include atmosphere of noisemakers from small children to teens at the end of a high school on the way home or drunken adults trying to get sober before going home. Food is what your stuff in your face in a hurry when you do not want to think about what you eat.
Restaurant Chains Tier
Like fast food, restaurant chains adorn the landscape of the nation. Most have a specialty focus like seafood, steak, chicken, or cultural influences like Caribbean, Indian, Asian, Greek, Italian or French. Chains are a step up in quality of setting, service and food. With enhance quality comes higher costs. Think $15 – $25 for one. Wait time for food at the table usually no longer than 15 – 20 minutes dependent upon the number in the party.
Environment is much more welcoming with service more personal. Servers deliver drinks and flavor filled tasty dishes prepared by chefs. Quality service attention is intentional by people with developed social skills. Expectation of a gratuity is a prompt for enhanced quality of service.
Ambience is comfortable and relaxed. Appropriate mood music is background. Noise generated by other diners is commensurate with the social milieu of individuals, families and groups enjoying special time together.
Fine Dining Tier
This tier represents the best of the best of customer service, ambiance, and food. Think $50 – $100 or more for one. Fine dining can be moments in delightful extravagance for people. Reservations are required. Make sure to know expected dress code.
Service begins the moment the valet takes your car. Gratuity expected when you pick up your car. You are welcomed as honored guests and generally treated like royalty throughout your experience.
Fine dining builds around specialty chefs and atmospheres. This is not a burger and fries moment. This is elaborate and detailed from your table setting to your drinks, salad, soups, meals and dessert. Each course has a story with its development. This food is specialized by design. Preparation, presentation and appreciation are holistic.
Fine dining customer service is sophisticated. Ambiance depends upon the theme of the restaurant. This can be high energy but usually a refined almost sedate. Time from courses chosen and meal selection determines the time of your fine dining experience.