The basics of eBay selling are quite simple. Go to www.ebay.com and create an account, if you haven’t done so already. Find a username that describes what type of items you are planning on selling. Also get a Paypal Account. When you list items, be descriptive; have a brief intro, followed by some bullet-point specifications. Always take a few photos; they can’t be blurry, and find a nice background for them. You can find these tips and more easily by doing a Google search.
My first uncommon rule is this: always sell in auction format. eBay tries to get everyone to sell their items using the “Buy-It-Now” formula, and highly encourages selling your items for a fixed price. Don’t listen to eBay; instead, present your item in an auction, for the following two reasons. First, auctions are more exciting. People don’t pay any attention to Buy-It-Now auctions. If you search for something you want to buy, and you see 5 Buy-It-Now auctions, you automatically assume that they are all selling the same products, since their prices are roughly the same and they are Buy-It-Now. Auctions, however, grab the attention of the buyer, for they seem unique. And secondly, auctions will sell at higher prices than Buy-It-Now’s, if you start them at the right prices. By nature, humans will stick with a bid even if it’s higher than what they want to pay. If I want to buy an item at $50, and it’s at $52, I’ll bid on it. “But-someone else bid it up to $57. Well, that’s only $7 more, and that’s a great product-I’ll bid $60.” People get competitive about bidding. Why would you let someone else beat you at an online auction?! You’re going to outbid them! Thus, the very mechanism of auctions tend to get people to pay more.
The second tip: if you think a feature is going to get an item to sell, then buy the feature. eBay will charge $0.50 for a Subtitle, $0.15 for each picture, and $0.35 for advanced picture display, for example. If those will help you sell your item, then get them! What’s 50 cents if you just sold an item for $25 more than you would have otherwise! However, if you are selling a very cheap item, make sure that you don’t spend too much money on fees, or else they will cut into your profit margin.
The final tip: explain in your description why your product is different than any other product. Why should people buy yours, and not someone else’s? If you can, try including this information in your title.
There’s no guaranteed formula for success; your goal should be to sell for market value. Good luck!