Los Angeles-based production company Reloaded Films recently wrapped a successful month-long campaign to fund its upcoming science fiction film “Icarus Down”. The crowd-funded effort raised more than $15,000 and is contributing to the evolution of how many independent filmmakers obtain financing these days: through creative, grassroots support from fans-turned-investors.
Reloaded Films turned to Indiegogo.com, a major player in the emerging crowd sourcing market, and various social media networks to connect with science fiction fans and indie film supporters through a creative video that was launched in the theme of the story, with the director claiming that the Icarus vessel had been captured by rebels, and only $15,000 could guarantee their survival. Potential investors were able to choose from varying levels of support and perks that range from a thank you on Twitter and Facebook at $10 to a producer credit and a one of a kind prop from the film at $1000. The video can still be viewed here: http://www.indiegogo.com/projects/icarus-down-scifi-indie-film-humanity-s-only-hope/x/4082890.
The production company, founded by Tedi Nicoletos, Paul Nicoletos and Christian Nikolas Lemberg, began the campaign after primary filming was completed, and further resources were still needed for post-production, which includes visual and sound effects, sound mixing, color correction and composition of the original score by Enis Rotthoff. Aside from raising money, Reloaded Films’ funding drive also provides an early metric for a film’s potential success at the box office and other distribution channels such as DVD and streaming, since most of the fan-investors will want to view the movie they helped finance.
“The Indiegogo community is vastly supportive of independent filmmaking, and a lot of people are aware of how difficult it is to get an indie project off the ground. That’s why I’m touched and excited that so many people have stepped up and took us over our goal,” said Paul Nicoletos, director and writer of the short film, in a press statement.
Tedi Nicoletos, producer and star of the film, adds “We are thrilled with the success of ‘Icarus Down’ on Indiegogo, it is truly a compliment when so many different people support and trust the project, and we aim to make them very happy with that choice.”
An official release date has not been set for “Icarus Down” but it is expected to hit the film festival circuit in late 2013. The sci-fi film chronicles a story about survival and love set in space, as a military vessel is shot down in an unknown planet creating darkness and chaos among its passengers.