American retailers are ruining the holidays with their too early Christmas sales promotions. With Halloween barely over, big box stores were gearing up their ads to target consumers. Retailers are sapping Americans’ Christmas spirit with their aggressive quest for sales.
My Rude Awakening
Strolling through a major department store one late October afternoon, I was enjoying my consumer experience. Rows and rows of shiny objects, with their wonderful packaging and interesting price points, consumed my thoughts. I was a happy American consumer.
All that came rudely crashing to an end when I saw the unimaginable.
Turning the corner, I was visually attacked by a fully stocked Christmas display!
I let out an instinctual and primitive grunt. If I had a club, I would have smashed every tree, ornament, and nutcracker in sight. I was scanning for a sales associate to voice my anger. Luckily for me, I controlled myself but I was incensed.
Why Ruin Tradition?
Why are retailers ruining the holidays by selling those items so early? Is it competition? Or the fear that people will forget to purchase Christmas gifts come December? Or is it part of a nefarious plot to destroy our enjoyment of the holidays by cashing in on the primitive attention spans of our modern consumer society?
Tradition dictates the timing of the holiday season well. Come October, we enjoy (or not enjoy) Halloween. Once the trick or treating is over, we turn our attention to the joyful and uniquely American celebration of Thanksgiving. And once the turkey has been devoured, we can delight in a little breather before the excitement and activity of the Christmas season. October, November, and December offer a nice monthly spacing between holidays. But retailers are attempting to destroy that in their effort to profit.
Reject Retailers and their Ads
Americans should reject retailers and their ads. We should refuse to purchase anything related to a holiday before the traditional season begins. By buying ornaments in October, Americans are sending the wrong message. We should not approve of the retailers’ plans.
I read somewhere that retailers get a jump on the holidays because the modern man and woman are too busy. Compressed schedules require planning and purchasing of Christmas gifts in advance. This is a complete joke. For if one is too busy to carve out time to think of their loved ones, then perhaps he/she should re-evaluate priorities. In this hyper speed and instant gratification world of web breaking news, info nuggets in the form of tweets, online chat customer service, and even mobile check depositing, Americans need to stop and enjoy the seasons as they are. We are all busy, but that doesn’t mean that we should rush through our lives.
For if retailers continue to pull forward our holidays sooner and sooner, then we will allow them to hijack the true message and meaning of those holidays. We risk transforming our traditions and celebrations into this mad dash to buy, buy, and buy without blinking. Society shouldn’t be ruined that way.
Deals and sales be damned; let’s reclaim our traditions and celebrations. Let us remind the retailers and advertisers that they risk losing money if they dare rush our holidays.
Hold your dollars close and tell retailers to stop ruining our holidays.