Digital marketing is the new buzz word. Demonstrating exponential growth, more and more organizations are now incorporating a digital marketing strategy as part of their business model. However, it is imperative to remember that an effective digital marketing strategy should not be limited to Pay-Per-Click (PPC) or Search Engine Optimization (SEO) but instead should utilize other digital marketing tools such as social media advertising and email marketing.
Research indicates that 89 percent of businesses tend to use digital marketing services bundles that include social media services followed by 86 percent businesses that use websites, 85 percent that use design and creative services, 84 percent that use content services and 83 percent that use SEO.
A successful digital marketing strategy needs to include a mixture of social, local and mobile elements. As more and more companies adopt digital marketing, it is imperative that competitive organizations behave like early adopters and make use of this new and highly innovative marketing platform.
While rapid adoption of digital marketing seems to be the norm, it is important to do it right. Google has recently issued new webmaster guidelines that are designed to minimize optimized links. Links can still be embedded in news items and press releases but they have to be done right and through SEO professionals who know how to do it and who are aware of the restrictions and guidelines of SEO marketing.
Businesses need be sure whether search engine optimized articles and press releases are actually boosting their search rankings. Google will now closely monitor link schemes (links that are intended to manipulate page rank or a site’s ranking in Google’s search results) and will reject any content that contains unnatural links (those that weren’t editorially placed or vouched for by the site’s owner).
Google is also going to be extremely fastidious with blogs and articles. It has indicated that “large scale article marketing or guest posting campaigns with keyword-rich anchor text links can possibly have a negative impact on a site’s search rankings.” With these recent changes in Google’s guidelines, this might be the time to rethink SEO and use it as a tool for search experience optimization as opposed to search engine optimization. After all, the goal should be to optimize the user experience so that they actually click the link to view the content rather than just bring it up as a search result alone.
With more stringent guidelines from Google, businesses now need to be very careful when selecting an SEO company. The right company would have references that you can get in touch with and testimonials from genuine clients. Firms like AdFicient are established players in the SEO segment and have been known to provide real value to their clients. AdFicient specializes in pay per click management, SEO, web design and tracking and conversion optimization. Companies like AdFicient provide their clients with a clear and crisp SEO strategy that integrates both the social media and the SEO elements. It is also a Google qualified certified partner, follows SEO guidelines and is aware of any changes that are made to Google algorithms.
It is important to remember that the goal of digital marketing is not to bombard the Internet with content but instead to provide users unique and useful information that has the ability to provide some value to both the user and eventually the business and the product/service that is being featured.