SEO might be perpetually complicated in the world of website designing, but there’s still some deceptively simple technique that can be applied. One of those techniques is strategically placing a musician’s band title or name on the band’s website for top search engine placement. How do you do that in a way that’s natural and not partaking in the dangerous practice of keyword stuffing?
Place Your Name or Title as Your Main Domain Name
This might be more complicated than it sounds based on so many band titles and names already taken as domain names. You may have to create a variation, especially if you have an overly common name or share a similar title to another band. Even so, doing the latter is extremely avoidable while the former isn’t possible to control.
Variations on domain titles may have to include using the word “music” or other term that relates to the music business and identifies you as you. You’ll still be found on search engines if you can manage to fit in your full band title.
Adding Your Band Title in Picture File Descriptions
You’re likely going to be placing pictures of your band on your website during times that you tour. While you don’t want to overdo mentioning your band title or name for the sake of better search engine placement, naturally incorporate your band title into the picture descriptions.
As well, don’t forget the Alt tags when posting the pictures. These require a more lengthy description so Google and other search engines will place them even higher. Your band title or name should be in the Alt tags along with other, more descriptive information, including locale.
Incorporate Your Band Title into the “About Us” Section
While an “About Us” section might be as boringly common as creating a domain name, it’s still vitally important to have one for search engine placement. Your band title or name can easily be mentioned there along with other personal information. No matter what, though, don’t include your band title in every sentence or it shows a very amateurish approach to SEO skills.
Networking with Other Bands Online
Having links to another band’s website on your website gives a cross-promotional platform that enables your band title to be found even easier online. In fact, that other band might be more famous and hired you to be their opening act. When that happens, placing your band name in strategic places on your website can gain you thousands if perhaps millions of hits thanks to high rankings on ever-coveted Google.