In the ’90s the Internet began to develop and grow into a more user-friendly experience. The creation of America Online, GeoCities.com, and Friends Reunited, to name the more prominent companies, led to the beginning of a social media era; however these companies have slipped from their high perch today. If you ask a person born in the ’80s to early ’90s about AOL, they will reminisce on the AOL instant messenger (AIM) conversations that guided them through their adolescent Junior High School social life but those tails will run dry soon after. All of these sites seemed to limit your friend search to a very specific username search query. Then came the new millennium and a new level of social media.
With the arrival of the 21st century also came Friendster, MySpace, Twitter, LinkedIn, Facebook, and more. Internet had been and is still developing into a new marketplace for the world and with a new marketplace comes new forms of value.
Social Media provided a source for users to connect with each other so that they may hold onto current relationships and find new ones. A site with more users becomes more valuable because they have a way to spread information and data more quickly and effectively. Many different companies have tried to enter the social media business and have failed due to their inability to overcome the barriers of entry, such as developing a strong and loyal user base.
Started in 2003, Zorpia has become a very popular social media tool, building its user population to almost 27 million users. Founded by Jeffrey Ng, it is one of the few foreign Internet companies to hold an ICP license in China. Which also explains their focused user base in India and China, which makes up about half of their users. They are an up-and-coming social media company that has made quite a splash in a world dominated by Facebook and Google.
They, like many other media outlets, have found that smart phone applications are a necessity with today’s cellular technology. Already holding an application compatible with the Android smart phones, they are now working on an Apple Version so that they may extend their influence. They already allow users to quickly link their Facebook, Yahoo, or Google+ accounts, removing one of the many barriers social media companies face in user creation.
Social media is becoming a large factor in the dispersion of news and information that we see today. Terrorist incidents such as the Boston Bombing and others have received inadvertent albeit necessary help in their investigations. Facebook seems to have a firm hold on the door to Social media growth but it is only a matter of time before newcomers find a way onto the food chain and work their way up.