Today if people want to find out information they go straight to the internet. People have access to the internet from their home, office, car and in many cases even their pocket. It’s no wonder Google has millions of look-ups every single day, people are certainly looking up the products or services your company offers as well. If you are not putting that information online who is. There are tons of sites online that are making it simple for the average user to get connected to the internet, these sites are referred to as social media because they use media and since your interacting with so many people on these sites they are quite social.
Some of the biggest challenges that people have when trying to market their business through social media is where to start, how to effectively use their time and how do they all work together. There are really only 4 steps.
- Finding interested people
- Deliver quality content
- Capture information
- Staying in touch
Here is another breakthrough in social media, you do not make money with social media, you make money with people who know, like and trust you. You market with social media to develop relationships with people so they will know, like and trust you, then and only then will they buy from you. Instead of overloading yourself with thousands of social media sites, you can use some of the more popular search engines sites to accomplish these tasks. Find people interested in your products and services with the search tools from the millions of users on Facebook the millions of business people on Linkedin, or the millions of people using Twitter. Provide content not commercials on sites like Youtube you can also write articles for online magazines on Ezine or Squidoo, you can make a blog and anything that delivers content like “how to” videos or frequently asked questions about and area or your expertise. You then make a lead capture page which offer people something of high perceived value an ethical bribe for giving you their name and e-mail.This will allow you to send emails and newsletters and stay in touch with people who have requested more information from you and they’ll see you as an expert. What does all of this do?
- Makes you credible
- Increases referrals
- Builds new relationships
- Demands higher prices
- Gives you outstanding visibility
- Increases familiarity
- Builds trust
- You can then offer products or services
- You are perceived as an expert
In other words it makes you top of mind, it helps people to know, like and trust you. Congratulations you now get it, that is social media marketing.