That compound word brings up either a lot of emotions or the equal amount of apathy. Why? Because water is either really taken seriously or hardly thought of at all, many times not because of its great importance, but because of the way that’s given to us.
Regardless of the various feelings often associated with water, be it via tap, chlorinated, unchlorinated, or any other way, water controversies often revolve around it being commercialized and filtered. Buying water over the counter has its choir and its critics alike, but filtered water is something that has a lighter reputation, both in praise and in criticism – but it’s just not always given the light it may merit.
Perhaps any further light should be shed on Soma.
Simply put, Soma – seen above and in great detail here — is an elegant and green water filter system. Made of up of four parts — a lid, filter, cone cup, and glass pitcher — Soma is a water filter that makes its name being aesthetically-pleasing and highly utilitarian in its nature.
Soma places a premium on making the vessel a part of the home that doesn’t stylistically disrupt the décor of the kitchen and home. The pitcher is glass, not a brittle translucent plastic, and it’s shaped like a vase. Say you don’t want to serve water one day – just remove the filter cone (encapsulating the filter and lid) and use the vessel to serve juice or wine or any other beverage. You don’t have to pop the top every time you need more water, either — just hover the sink spout over the lid, and the water falls through. The lid of the cone locks into place on the cone and makes it so that you tip Soma over to glass and the filtered water comes through its own reservoir, keeping any unfiltered water in reserve within the cone from mixing. (And by the way, Soma’s filter itself is plant-based, so it will degrade and decompose organically when it’s ready to be thrown away.)
Laying my own eyes and placing my own hands on a Soma myself made it possible for me to understand the value of the filter. It’s attractive and shapely, not unlike a woman’s body. Its versatility was noted and its ease in use was evident. Holding it by the “waist” and pouring wasn’t much of a task, and honestly, it’s easy to stand back and stare; it’s more like operating art than a tool.
Most importantly, though, is that Soma makes its water pure. There were no flakes of carbon in the newly-filtered H2O, and the taste was seemingly devoid of any discernible flavor; there was just crystalline liquid I consumed and not a hint of anything more.
Value is a big deal with products. The evaluation of what you invest against what comes back is always at play, and with Soma, value doesn’t hide, it shines boldly. Do you value filtered water? If so, to what extent are you willing to go to make sure it’s something you’ll find little fault in? Do you care about how it appears? If it improves the quality of your life in form and function? Those questions are all valid. I see Soma as a valuable commodity if you want your water to taste good, look good, and at the end of it all, give you a reason to feel good.
For more on Soma, go to drinksoma.com.