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Sony and Viacom: Reshaping the Future of Television

by fat vox

We live an age of technological advances like no other time in history. The battle has been raging between Microsoft and Sony in the race toward the next generation of gaming consoles, every time one side throws out a punch the other is there with a counter punch. Microsoft recently had their video release of the Xbox One being unpacked in order to show everyone what came with the next machine. (youtube.com) Not to be outdone Sony made news themselves yesterday, not via unboxing video but with a potential massive deal with Viacom to stream their cable channels via Sony equipment. (nytimes.com) Among the many questions the come with this announcement one important once came to my mind, will Sony put wording in any contracts that states that the exclusive rights to streaming via video game console would lie with them? This could very well be a massive move for the future of television watching, giving an opportunity for someone outside to take on the power of the cable companies and satellite providers. (consumerist.com) With this option on the table, we could be seeing cable and satellite television becoming a thing of the past, possibly making life more affordable for the average consumer. (voices.yahoo.com)

With almost eighty million PlayStation 3 units sold as of May of this year, you have to believe that many of those same consumers have plans to move on to the fourth generation when it comes out later this year. (vgchartz.com) Apparently Sony has already sent out feelers to Disney, CBS, and Time Warner, if they can land these two options with Viacom their program will become much more viable as a television viewing option. (online.wsj.com) With the current situation involving the Time Warner cable company and CBS, I wouldn’t be too surprised to see a deal between Sony and the home of one of televisions biggest hits, The Big Bang Theory. As a cable subscriber, and a PlayStation owner, I’m looking forward to seeing how this unfolds and if it will somehow be bundled in with the PlayStation Plus program available to owners of the Sony console. If Sony can land Time Warner they would have the rights to HBO, Cinemax, TBS, and TNT, adding CBS would give them access to The Movie Channel and Showtime, at that point they would have the solid share of the most popular channels on any paid television provider. (mediabistro.com) Technology is a wonderful thing, and I can’t wait to see what’s in store for us if this next advancement comes into play, as expected, by the end of this year.

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