Most are familiar with The Michigan Lottery’s Club Keno that is available at local taverns and restaurants throughout the state. Since its introduction on October 5, 2010, many are now becoming familiar with the option of purchasing Club Keno-to-Go tickets and taking them home to watch the results on their home computer in the comfort of their own home. The Michigan Lottery, by introducing Club Keno to Go, now allows a person to purchase a ticket “to go” at a traditional lottery location (convenience stores, grocery stores, gas stations, restaurants, bars, etc.).
Some are even getting a little more creative with their Club Keno-to-Go tickets and have started to use them as “conversation starters” for personal events and parties. Having been a part of a Club Keno-to-Go event at a recent get-together, I can personally vouch for the effectiveness of “getting the conversations started” by using relatively inexpensive Club Keno tickets, purchased for each of the guests, as a way to get the group focused on something unique and interesting. At a recent get-together some friends that often play a little Keno while dining were planning a get-together at one of the individual’s apartment. On a whim, I called ahead and asked all of the expected guests to provide their favorite numbers and purchased tickets for each individual for a couple of rounds. We had a blast.
The beauty of Club Keno-to-Go is that you can keep the suspense of “not knowing the outcome” until everyone is gathered around the computer monitor or laptop, and then watch the results come in together in what then becomes a “virtual live experience.” It was a small group of people and purchasing two rounds for everybody only cost $10, but the “fun value” was priceless. Although not necessary, our group decided that whoever had the highest winning ticket amount would get all of the tickets, so it made the drawings a little more interesting to boot. If you are thinking of giving this a try at your next party perhaps you could put your thinking cap on and devise new ways to increase the excitement value.
Club Keno-to-Go, besides holding great entertainment value, also helps contribute to the states education fund. Recent data shows that for 2011 the lottery provided approximately $770 million to the State of Michigan School Aid Fund. An estimated $1.37 billion was paid out to individuals and lottery clubs in the form of prizes generated from lottery sales of approximately $2.4 billion for the year. During this same time period, lottery retailers received approximately $172 million in the form of commissions.
Scott Clark has been producing content for the Yahoo! Contributor Network since June of 2010 and is a past Director of Operations for a Fortune 250 company.