If you’ve waited until now to start a business online, you’ll soon be hearing about the term “bounce rate” when it comes to prospective customers visiting your website. It means exactly how it sounds; a person might initially visit your site and quickly bounce out of there. However, keep in mind that it means they probably read something on your main page but didn’t visit any of your other pages. That’s in comparison to “exit rate” where someone visits (perhaps by accident) and quickly leaves.
Why bounce rates occur are going to be varied, though some of the reasons should be overly obvious to you. It may require an extensive overhaul of your website in order to compel people to stay and possibly buy one of your products.
The Design of Your Pages
How appealing do your web pages look, particularly your main page? There shouldn’t be any surprise why you’d have high bounce rates if your design looks overly cluttered, there’s no organization of icons, or you use bright colors that hurt or nearly burn holes in some eyes.
Always design your website as conservatively as you can, no matter that your products cater to a hip crowd. You have to create a site that’s readable and enjoyable for everyone and not just a minority demographic.
Keep in mind this includes annoying pop-up ads that still infiltrate high-profile sites.
The Speed of Your Site
Simplifying your design can help prevent slow loading speeds that can still frustrate visitors on your main page and other pages. If you don’t consider the speed of your site, it could affect your search rankings and compound your bounce rates. If you have a lot of information you need to present on your pages, consider using the lazy load feature in your web design. This allows information to load as you scroll rather than everything loading at once.
Provide the Most Pertinent Information on the Front Page
Your main business objective should be stated when your prospective customers visit your main page. Because people visited there to find something that helps solve one of their problems, state what those problems are and how your products can make them better. This can be as simple as satisfying a desire for a particular food to helping someone solve a health issue.
The above information shouldn’t be conveyed all in text or your site will look dull and anachronistic. Any text you do have has to be to the point and in big letters so your business objective stands out. Graphics are a given, despite taking the earlier warning not to be too elaborate for the sake of load time.
An embedded video on your front page showing your objective would also attract attention, especially one that starts automatically. In fact, it may be all you need to convey what you have. As disconcerting as it might be, visitors will only hang around if there’s attractive visuals rather than if forced to read.
Configure for Mobile
This is top priority in cutting down on mobile bounce rates, which are even more common. If your site doesn’t conform to mobile screens, a visitor will likely give up immediately. While it’s still a challenge for some smaller businesses to adapt their sites to mobile, it’s becoming an investment that every business is going to have to take in order to have customers finally stick around and enjoy the digital scenery.