The Face and America’s Next Top Model (ANTM), two modeling shows, are battling it out for the attention of viewers, and potential models. What is different is how the models are judged and the winners are selected.
The main difference with the two shows is in judging VS mentoring (Think American Idol VS The Voice). On ANTM, the judges do just that. They judge the model based almost solely on a picture, and perhaps by what a guest judge may add to the conversation.
On The Face, the supermodels mentor their girls for every challenge and leave the judging to the Industry experts. Since the supermodels are competing against each other to develop the contestant into “the face,” it seems logical that they would avoid the clear conflict of interest.
Who are the judges?
- Kelly Cutrone, She is the mean one of the show. Not just mean, but at times a bully. Although she started out a tarot card reader in the 90s, then went on to found a PR company “People’s Revolution.” This company produces fashion shows for NY Fashion week, among others. Since 2008, she is mostly known for being on Reality Shows, with the latest being America’s Next Top Model.
- Rob Evans- He is the newest judge. Rumors were that he was dating Tyra Banks, but she has come out repeatedly declaring it not true. His debut was in the cycle 20 where male models were allowed into the competition.
In 2012 Tyra unceremoniously fired a bunch of judges so she could take the show in a different direction. It worked out for Nigel Barker, the photographer since he went on to host The Face with none other than Tyra’s competitor, Naomi Campbell.
Who are the Mentors?
All the mentors on The Face currently work as models, so the information they are receiving is fresh.
- Coca Rocha, she has taken the world by storm and has does runways, advertorials, and covers. She is the youngest at 25. She is also one of the quirkiest, and it did not bode well for her team who never won a challenge.
- Karolina Kurkova, is the former face of Victoria Secret. She has done quite a bit in movies, TV, and Reality Shows. She and Naomi are the fiercest of the mentor competitors, and her girl, Devyn Abdullah became the face for ULTA Beauty.
One of the standout things is the producers of The Face have not gone the route of letting the public vote, such as ANTM, which has not benefited the contestants since the public are not the ones who will ultimately do the booking, which may be why very few of them go on to have successful careers.
What they chose to do instead is allow the industry to judge them throughout the contest. The teams are given real modeling jobs, and whoever does it best wins. It is a simple, but effective premise.
Another difference is the use of Social Media. While both Executive Producers and lead judge/mentor (Tyra Banks and Naomi Campbell) are active on Social Networks, it has not been that way for the contestants of ANTM. The contestants on The Face are on Twitter, and engage quite a bit with their fans. The show used Google+ Hangouts to do live interviews before and after the season. There are also quite a few behind the scenes videos on the show page on Oxygen.
Coca Rocha is of the thinking that a model today has to build their own Brand, and the way they can do that is through social media. This way, if they choose not to model in the future, they have fanbase they can reach out to about their other endeavors.
Either way you put it, whether you are #TeamTyra or #TeamNaomi, the best measure of success for the contestants has to be the return on Investment of their time doing one of the shows. Currently, contestants on The Face are getting agencies to represent them and getting work, while contestants on ANTM are pretty much left on their own to figure it out when the show is done.