Pinterest has rapidly become one of the biggest social media sites of all. This is largely due to the fact that the internet is increasingly ruled by images. People like content that they can take in quickly and, if it appeals to them, easily share. That’s where the marketing power of Pinterest is so great. If you can post the right content, it has the potential to go viral. Let’s look at some tips to help you make the most of Pinterest.
If your business isn’t yet using Pinterest, now is a good time to start. If you don’t have the time or expertise to handle the task yourself, you might outsource it to a reliable Los Angeles digital marketing company. A social media firm in Los Angeles can manage your Pinterest campaigns. Either way, it’s not hard to start seeing results from this hot social network.
The first thing you have to do is start one or more boards. You can then begin pinning relevant items to your boards. For marketing purposes, you will naturally want to choose a topic that’s associated with your business or website. The great thing about Pinterest boards is that you can start as many of them as you like for free. You might create a few specialty boards for different aspects of your business.
Make Your Pins Interesting
The key to benefiting from the marketing power of Pinterest is to pin items that your audience is going to like. Ideally, you want them to share as many of your pins as possible. This is where you can get a viral effect and reach a wider and wider audience.
If you are working with a Los Angeles digital marketing firm, make sure you let them know what type of fan or customer you are seeking. This may include factors such as interests, geographical location, age, gender or other demographics. Overall, the audience for Pinterest tends to be younger and primarily female. This, however, is likely to change as the site expands.
Whether you are doing your own pinning or a social media firm in Los Angeles is doing it on your behalf, the idea should be to make your pins as compelling and relevant as possible. Trendy topics are always good, so you should make sure that your boards are staying current with the latest news and trends.
Make Use of Pinterest Analytics
The marketing power of Pinterest can be enhanced by taking advantage of Pinterest Analytics. This is a relatively new option that is available to users of the site. It can be used to measure important metrics, such as how many visitors your website is getting from Pinterest and which of your pins are most often clicked on and repined.
There are also helpful third party sites that can help you track your Pinterest statistics. One of these is Piqora, which used to be called Pinfuencer. This service tracks analytics from sites such as Instagram and Tumblr in addition to Pinterest.
Whether you use Pinterest’s own analytics tools or those provided by others, it’s important to keep track of your results. This is another area where a Los Angeles digital marketing firm can help you if you don’t have the time to learn how to use such tools yourself.
Getting the Most Out of Pinterest
The marketing potential of Pinterest is immense, and in the future it’s likely to only get bigger. If you haven’t yet begun to explore this form of marketing, it’s certainly not too late to get started, as it’s still early in the game. You can either learn as much as you can about leveraging this site or you can enlist the help of a social media agency in Los Angeles. The important thing is that you start benefiting from the power of this fast growing social media site!