Social media marketing still has much more room to grow, despite so many businesses using it in creative new ways. But when a business is first starting out, it’s possible to overdo social media marketing based on a fear that not doing enough is a detriment to finding customers. Is that a mistaken thought? It may be more about simplicity now and consolidating to a point where using available metric tools can be easier managed to improve how a business runs.
Finding Out Where Your Demographics Spend Their Time Online
Mashable did a study earlier this year showing which demographics spend the most time on particular social media sites. It turns out that women use social media more than men do. And as you might have guessed, places like Pinterest and Facebook are used far more by women than men.
In the realm of age, Twitter and most other social media sites cater to those 18-29 more than any other age group. This isn’t to say that you won’t find people of all age groups, particularly much older on Facebook and Twitter.
It’s demographics that help a business figure out exactly which sites they should focus on rather than opening accounts at all of them. So how many social media sites should a startup logically take on so there isn’t a feeling of being overwhelmed at managing them all?
Sticking with What’s Manageable
Picking just two or three of the most logical social media sites where your strongest demographics brings a smarter sense of consolidation. In some cases, it could be just one (like Pinterest) if your business caters strongly to women and in selling something practical women would love. The sense of focus on fewer sites can give more time to focus on nurturing your tweets and posts to gain followers quicker.
Yes, while uniform postings can be done with the cross-platform social media tools like Hootsuite, the personalization on each site is easily noticeable by prospective customers.
Keeping Tabs on Your Company Mentions for Interaction
Using customer relationship management software to see what people are saying about your business on social media can also help you hone in on giving personal replies. In the age of content marketing, a sense of personal interaction is a strong method of gaining new customers. It’s also why consolidating your social media presence can help you focus on personal communication for your own benefit. Otherwise, more people than you think are going to notice when you’re not putting in enough time on your social media pages.
Keep in mind that consistency is imperative in this new age of consolidation. Focusing on the social media sites you need will make it easier to carve out a few hours a week to market your business in interesting ways while replying in meaningful ways to prospective customers.