The Secret Weapon of Content Marketing
Most businesses understand that their content marketing strategy must engage with multiple online channels for the best results. Prominent channels such as Facebook, YouTube, Twitter, and LinkedIn have overshadowed other content marketing platforms, but an increasing number of businesses are finding value elsewhere. SlideShare is one of these thriving marketing channels that could be a valuable weapon to add to your content marketing arsenal.
Don’t take my word for it.
Tom Critchlow, the VP Operations for Distilled tells us:
“Consider active communities like slideshare as great places to get exposure and reach.”
Rand Fishkin of SEOmoz recommends including presentations in content marketing and SEO strategy. He states:
“It’s an easy medium to post to, plus SlideShare has high domain authority. It doesn’t take a lot of links if you use the right keywords. Embedding helps your slidedeck rank better.”
Steve Olenski from Forbes shares with us his views on SlideShare and states that SlideShare is the next big thing.
“SlideShare seems to be an incredibly valuable tool for marketers, brand managers, etc., the world over. I decided I needed to get some expert advice for not only myself but for all of you for this tool is truly something I believe we all should be using to some extent.”
Sharon Hurley Hall, a professional writer and blogger on The Daily Egg tells Power Point to “Move over- your day is done! It’s time to make way for SlideShare”
What is SlideShare?
Like other content sharing websites such as YouTube and Facebook, SlideShare gives businesses a platform for publishing shareable content to a worldwide audience. SlideShare’s focus, however, is on presentations. You can upload PowerPoint, Keynote, and OpenOffice files, but SlideShare also supports documents, PDFs, videos, and webinars. As reported on the SlideShare website, it is “the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million page views, it is amongst the most visited 200 websites in the world.”
How Your Business Can Profit From SlideShare.
SlideShare can simply be used as a cloud host to store company presentations and other marketing assets, but it really excels as a content sharing platform. With the right content, SlideShare can operate as a cost-effective lead generation platform for your company. This is one of the key benefits of SlideShare.
Since LinkedIn acquired SlideShare, it has even more power to link professionals to quality content and showcase relevant content to the right people. Since LinkedIn launched SlideShare Content Ads, businesses can also embed content in LinkedIn.
The power of SlideShare to link people to content and content to people is what makes it such a simple yet brilliant tool for content marketing. It will also naturally boost your SEO power. As SlideShare is such a high-traffic platform, it can help drive traffic to your website, blog or landing page. Unlike other social channels, SlideShare is more specifically targeted at professionals and consumers seeking informative content. It is therefore one of the best places to grab audience attention, share your marketing messages, and strengthen your brand credibility. I spend quite a bit of time advocating for non profits and we use SlideShare as an internet marketing tool to get the word out on causes we care about.
SlideShare: Extra Benefits for Marketers
The importance of generating quality leads has given rise to LeadShare, a SlideShare application that enables businesses to extend the reach of their content marketing by capturing leads. By embedding short forms within the content for people to fill in, you can generate leads directly from any presentation or document.
Send Tracker is a SlideShare analytics tool that lets you send content to prospects via email, and then analyze exactly how the prospect engaged with the content. This enables marketers to see which content works best, and focus on the most qualified leads. Upgrade to a paid account and you can also get an analytics dashboard for even more statistics about your content.
How to Use SlideShare to Get the Best Results
Generally speaking, the best SlideShare content informs, grabs attention, and uses uncomplicated, entertaining language and visuals. People want to be educated. A striking title normally attracts more attention – as with most content marketing material. Original photographs and imagery will also help you stand out from the crowd.
Like other forms of online content, you can embed SlideShare content in your website or blog. This will give prospects a link to your SlideShare channel, which you can customize to suit your brand. As an extension of your brand, your SlideShare channel should concentrate on addressing the needs of your target audience. This way you can naturally gain credibility and loyal customers.
Hub spot gives us a great ebook called “10 Ways to Become A SlideShare Marketing Master” that shows us how marketers can make this platform a useful instrument in their inbound marketing tool belt.
The Next Step
Using SlideShare effectively may take a little more time and resources than some other social channels, but the investment could take your content marketing to the next level. If you have never used SlideShare before, joining this channel now could be the boost that your content marketing needs. If you are already posting content on SlideShare, it is worth taking a fresh look at your content to see how it compares with the competition. Are you making the most of this dynamic platform? Be creative and make sure your content stands out. Try repurposing existing content into a SlideShare presentation.
Visual content is becoming increasingly important in content marketing. Yes, well-crafted writing is still necessary, but SlideShare demonstrates that if you have the right marketing ideas and enough creativity, your business can increase its online footprint and generate more leads for little outlay. Put simply, SlideShare can help your business reach the people that other social channels cannot reach.
From one President of a company to another, my thanks go to Rashmi Sinha the Co-Founder and CEO of SlideShare for giving us such a great tool.