Imagine the room is full and there’s good energy. Everybody sits down anticipating the presentation. Then it happens…THAT guy or THAT girl has passed around a stack of business cards. You haven’t even met this person but already they’re shoving their information and their business down your throat. Does this work? Do you follow-up with them or throw their business card away?
Even if they had a super unique business card would this strategy still work? There’s lots of crazy business cards out there including aluminum printed cards, rounded edges, bi-folds and tri-folds, triangular and odd shaped cards, and even multimedia cards (a full CD with cover art like an old-style music CD).
But none of these are the ultimate business card for service professionals. The service professional’s ultimate business card is way more old-school. But even still you’ll want to meet, shake hands and talk for 3 to 5 minutes before handing out your ultimate business card masterpiece.
So What Is the Ultimate Business Card for Service Professionals?
Have you ever thought about writing a book but don’t have time? Or maybe you don’t consider yourself a writer? Imagine how different a prospective client or business professional you meet will view you if everyone else in your industry is handing out little business cards and instead you’ve got your book as a business card.
Understand, I’m not talking about the writing where you have to “open a vein and bleed onto the page.” ~sportswriter Red Smith around 1946. I’m talking about a book on the topic you know…your service industry.
You’ve probably wanted to write a book. You know the massive credibility and trust boost being a published author gives you. How many of your competitors are published authors? In your local and regional area I would imagine very few if any. More likely none of them are.
My Goal for This Article
For you to move to the top of your priority list getting your book written and published.
What Service Professionals Benefit Most?
— Medical professionals (especially discretionary practices not fully covered by insurance like plastic surgeons, bariatric surgeons and medical weight loss clinics)
— Dental professionals (especially cosmetic dentists)
— Real estate professionals
— Financial professionals
— Insurance professionals
— Legal professionals
— Accountants, CPAs and tax professionals
You a Published Author
When you’re a published author who can show your book to prospective new clients you immediately rise to the top. You separate yourself from all your competitors and become the common sense preferred choice. Now of course, you still have to show your stuff and complete the sale but the lion’s share of the work is done for you.
3 Levels of Increased Credibility
1. You a published author means people assume you’re an expert on your topic
2. You a best-selling author
3. You a #1 best-selling author
There’s a stat floating around that 85% of people say “I’ve got a book in me I just haven’t gotten it out yet.” You get to be one of the select few who has your book in a tangible form. The book in your head is worthless. The book you can show somebody is infinitely more valuable because people understand how difficult it is to get a book published.
Being a best-selling author or a #1 best-selling author layers on a massive increase in trust. Your prospective client has probably talked with 3 to 7 other providers in your industry. They each had a nice presentation. They gave the prospective client a business card and maybe even a packet or brochure.
But you were the only one who offered them a copy of your best-selling book. People throw away business cards. Do they ever throw away books? Who’s the prospective client going to remember out of the group?
What Else You’ll Need
Hopefully, you’ve seen the value of publishing your own book. And, the value of making your book a top priority. You must take a series of steps to get your book published in a fast and hassle-free way. I’ve even developed a system I use with my clients where they don’t have to write out one word on a piece of paper nor do they even have to type out one word in Microsoft Word or their Apple Computer.
Publish Without a Ghostwriter Despite Limited Time
There’s also a system for getting your book published even if you have limited time to devote to the project. And I’m not talking about a ghost writer though that is a possibility if you provide some raw source material. It’s best for the first-hand knowledge to come from you. This way it’s certain to be written in your voice and your personality style. In future articles in this series I’ll cover the steps to getting your book written fast.
Upcoming: How to Become a Best-selling Author
Finally, there’s a series of steps to achieve bestseller status and possibly even #1 bestseller status in your category.
You can dominate your local market and be #1 in your industry with this one tactic of being a published author.
1) Comment below.
2) Ask questions so I can include the answers you seek in future articles.
3) Tell me what roadblocks have stopped you from being published in the past so I can overcome those in the future material I publish for you.