As a freelance writer who started working from the ground up, I understand how challenging it can be to develop a successful career in this field. After publishing my first book (Erudition), I realized that I would have to implement effective marketing skills in order to make it a culturally and commercially successful endeavor. Because I lacked the resources to do that, I began focusing on building a freelance writing career so I could stay in my field of interest while simultaneously building my career as a novelist. In so doing, I have realized that many of the freelance writing tips that exist to help writers gain success are effective and important. Additionally, implementing these freelance writing tips has opened my eyes to several factors that could preclude aspiring freelance writers from attaining the type of professional success they desire. Here are three factors that could be precluding your freelance writing career from taking off:
1. You’re Not Marketing Your Content.
In discussing the importance of content marketing, the Content Marketing Institute points out that “The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.” They go on to note that effective content marketing-which involves the effective creation and distribution of relevant content to engage and acquire a target audience-accomplishes this goal. I agree with this assessment. In short, content marketing is one of the best things you can do in order to garner cultural and commercial success. Simply producing great articles and/or eBooks is generally not enough, especially if you are not already famous. In recognizing this fact, you should note that there are a variety of simple, effective ways to market your content online. Some of the ways include tweeting links to your articles and creating a blog to promote your work. Another content marketing strategy could include the use of Share Buttons on your blog or website. With Share Buttons, people can share what you write with others by tweeting a link of your content or hitting the “Like” button.
2. You Expect Overnight Success.
Building a successful writing career takes time and patience. It involves the perpetual production of good work, building an audience and consistently marketing your content so your search engine ranking improves. And even when all these strategies are employed, it can take several months and even years to gain a substantive fan base and/or make a full-time income. If you don’t have the patience to see this process through, freelance writing may not be for you. If you’re very serious about making a career out of freelance writing, however, recognize that profound success is possible while also realizing that it generally involves a long-standing process that requires discipline and determination.
3. You’re Not Developing Multiple Streams of Income.
Oftentimes, writers rely on article assignments disseminated from one employer rather than working for several organizations. In general, I’d argue that this isn’t a good idea. Why? Because you may find that you don’t always have a steady stream of new writing assignments coming in from just one venue. And that’s why working for more than one venue is important and advantageous. Some writing platforms you may want to consider include Helium, Demand Studios, and Textbroker. You should also strongly consider creating a blog, which can earn you money in several ways. In addition to making money from posting ads, you can earn revenue through affiliate marketing and selling eBooks. (I have posted ads and advertised my eBook on my blog, The Political Slant.)
Although you may think building a career as a freelance writer is a difficult task, it doesn’t have to be. By implementing the freelance writing tips listed above, you can begin cultivating the success you desire. Good luck!
About The Author
Jocelyn Crawley is a 28-year-old college student currently pursuing a Masters of Divinity degree in preparation to become a pastor. While her writing interests are diverse, topics of intrigue include politics, history, literature, and religion. She holds B.A. degrees in English and Religious Studies. Her work has appeared in Jerry Jazz Musician, Nailpolish Stories, Visceral Uterus, Dead Beats, The Idiom, Thrice Fiction, Four and Twenty, Kalyani Magazine and Haggard and Halloo. Other stories are forthcoming in Faces of Feminism and Calliope.
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