Whether you know it or not, you do PR every day. Everything you do or say is public relations for a very important brand – your own. Especially with the rise of social media, everything you post online says something about you, whether you intend it or not. Here are my best tips from being a public relations specialist to make sure you’re sending the right message at the right time.
Please, people. Please, oh, please read over your status updates before you post them to Facebook. Or your tweets. Or anything you send into the infinite world of the Internet. I cringe on a daily basis as I scroll through my social media accounts and see all the typos people make. Now, not everyone will care whether you used that serial comma or not. But what if a future employer Googles you and notices your chronic habit of misspelling? Or your current crush is a grammar nazi? Or, even worse, someone catches you saying “supposably” or “irregardless.” Be careful people. Don’t look stupid.
Be Careful What You Put Online
This is a branch-off of the last tip. Don’t put anything online you wouldn’t want the entire world to see. Websites like Reddit get their kicks from creating memes from unfortunate photos. Do you want to wake up and see you’ve become the next Scumbag Steve? Or 60-year-old Girl? Didn’t think so. It may be funny to you, but it’ll be a whole lot less humorous if it goes viral.
Find the Positive
People like things that make them feel good, it’s human nature at its most basic. Nobody likes going online and seeing nothing but an avalanche of people complaining. It puts them in a bad mood and makes you look like a negative human being. Not flattering. Everyone’s entitled to a gripe-fest every once in a while, but try to post things that will illicit a positive response. A feel-good story, funny comic, or pictures of cats, which are always crowd-pleasers.
Make the Right Connections
Just as important as what you say is who you’re friends with on the Web. Who you choose follow and connect with says a lot about you. If you’re looking for a job, and there’s a chance future employers will see your profiles, is it really necessary to be retweeting Bud Light’s tweets? If you’re trying to woo that cutie you met last weekend, is it imperative that you’re friends with the Miami Heat’s cheerleading team? No. No it’s not.
People are Always Watching
This is why all the previous tips are important: Someone is always watching you. Even if they’re not doing it on purpose, someone will see that Facebook status, see that tweet, and if it sends a bad message about you, it will leave a bad taste in their mouth. That’s not to say you have to be super formal online and not be yourself. Just think before you post or write or say anything online. Please?