There comes a time in your life when you simply do not need certain stuff. You move to the big city and your bicycle becomes irrelevant. You get married and your small bachelor’s den simply does not meet your future plans. You usually decide to simply sell something that you do not need any more. But things are not always that simple.
What do you do when your website has already served its purpose or you just try to move on to another project? Some may argue that a site is just like anything else – a commodity for sale, and you should not get personal about it. But this view is all too simplistic and technical and is usually defended by people who have not created a single website by themselves.
When you start considering selling your website, you have to think of some basic points. Do not forget all the energy, hours and hard work you have dedicated to the project. Especially if we are talking about a personal website that you have started from a scratch, it may be difficult to get over its sentimental value.
Rest assured – you treasure something a great more once you lose it. So before looking for potential buyers make sure this is the right decision for you. Many people stop working on their sites for various reasons – lack of free time, no fresh ideas, even boredom. But if you give yourself a break for some weeks or even months, you may find your interest and creativity back in full throttle.
Once you have taken over such emotional doubts, you have to adopt as practical an attitude as possible. I have heard of and observed many people who simply cannot put a realistic price for their website or sell for too little. Another problem is already mentioned above – people are not really certain whether they want to sell or not. They all but try to convince the buyer that it is not worth purchasing the site.
But how do you determine the price of your website? There are some simple rules you can follow. Most buyers are interested in your website analytics tools – you better use Google Analytics or a personalized script than Webalizer. The traffic of your site is of utmost importance – it will pretty much determine your price range.
The topic of your site, of course, is also a key factor. If you have created trendy content like real estate or SEO for example, there is a much better chance for your site to be easily spotted on the market. If you are writing for archaeological excavation equipment for example, do not expect many people to be interested or to offer you a prize that will meet your desire. As in anything else in our fabled market economy, supply and demand should be in perfect balance.
There is one more basic factor that you should not neglect in order to satisfy the buyer. You should set a price that makes YOU happy and satisfied. After all, it is you who have created the site and make the offer – the purchaser should adjust accordingly.
There is one more option you should strongly consider – asking a professional for help. There are many reliable web marketing companies and specialist who work on percent of the sell profit. But with the excessive amount of information already on the Net, you should be able to make it to safe waters by yourself.