People spend thousands of dollars on Facebook advertising, yet they don’t get the results they desire. Are you one of them? Despite putting in your best efforts, your ad is not getting even some decent number of clicks, while ads by others are making a hit with public. Why? Your advertising on Facebook did not make your visitors turn into buyers. What could be the reason? May be your ad is not targeting the right audience or there is some flaw in the ad itself. Let’s have a look at top 10 tips of advertising via Facebook that could prove handy to you in bringing high conversion rates.
Develop an Ad that Rewards: People aren’t going to click on your ad unless they see something rewarding in doing so. Let your ad take the visitors to the lead capture page by offering free videos, e-books, webinars etc .Give them links to free training videos, tips & strategies; reward them in the form of free coupons and promotional offers.
Split Test Your Target Demographics: You must be crystal clear on the demographics or the audience that you are going to target via your ads. If your advertisement of ‘stylish women wear’ is being displayed on the pages of sportsmen, that’s not going to get clicked in centuries! So, what to do? Do split testing for the demographic locations; monitor the results regularly, and retest. This can take you long way: the target results help you know which demographics generated the better results. As you get to know the exact geographic location or country from where you got the maximum number of hits, you can fine-tune your marketing strategy accordingly.
Make Your Ad Compelling: Write a powerful and catchy copy for your FB ad: Keep your copy short & simple and include the most searchable keywords in it. Make a search on Google Adword to get the most popular keywords and phrases that people use. For example, an ad copy saying “8 tips with details to get more Facebook likes” or “8 secrets that will get you 6000 Facebook Fan likes in three months” is quiet effective in generating higher number of clicks and increasing your fan base.
Be Relevant in Your Ads: While framing your ad, keep the relevancy factor into account. Give the users what they are looking for; including any irrelevant facts will neither serve your purpose nor theirs. On the other hand, an ad which is congruent to their requirements can turn huge traffic to your site.
Make Your Front Page Professional: Always remember that your audience knows what’s what. You can’t fool them by making the landing pages that look like spam, and yet persuade them into buying your product. Keep your front page thoroughly professional and legitimate. Take utmost care while designing it as the visitors would log out as soon as they sense something is fishy there. This is one of the most effective ways of advertising on Facebook.
Work on Narrow and Broad Targeting: We talked about targeting the right audience and there are two ways of doing that:
a. Targeting Profiles: By targeting on the profiles of Facebook users’ pages: what are their interests, what jobs they do, what other sites they follow, etc. Thus by knowing their precise interests listed on their timelines, you can select the right audience for you. This, however, would give you only a selective number.
b. Broad Targeting: To get the broader audience, you can look for other factors too: what they do usually when they are online, what types of pages they like and comment, or what type of polls they take part in? Such a target will help you generate a relatively wider audience.
Scrutinize Click-through Rate (CTR): Another important tip that you should keep in mind while making your ad campaigns is to scrutinize that your fan base and find if they are the right audience for your business: this can ensure that your fans would someday become the potential buyers. Secondly, you should also look for the click-through rate (CTR) for your page. A higher rate raises the probability factor of your product being sold and make your advertising on Facebook more effective.
Use Actionable CTA and Supplement with Images: A CTA or call-to-action is as important as the ad itself. It is one of the factors that decide if people would click on your ad or not. Make it as persuasive as you can; include the phrases like “Get it now”; “Click to Avail the Best” “Get Offer of the Day”, etc. A good CTA is both actionable as well as descriptive. Secondly, supplement images with your call-to-action links. Pictures can help advertisers in bringing high conversion rates. Highlight the promotional offers, discounts, coupons in the images, so that easily catch your visitors attention.
Develop Multiple Ads Instead of a Single One: For a single campaign of your product, it is better to create a bunch of ads, rather than the single one. Run these ads one by one and test to see which one generated the highest CTR. Choose the winner ad. Also, with time, keep on tweaking or changing your ads, as it keeps your audience engaged. While submitting to Facebook, submit the whole bunch all at once so that one ad expires, you are ready with the next one.
Utilize Promoted Post Feature: Facebook unveiled an all-new feature called ‘Promoted Post’ that helps an advertiser by placing some special posts at prominent places in the news feed of their users, thus increasing the probability of click rate and hence raising the revenue generation. You pay a little amount for the promoted posts but the end results can be highly rewarding.
By taking into consideration the above tips while designing your ad and running campaigns, high conversation rates can be achieved for your product. When you start getting substantial returns out of your ads, you will realize that every penny of yours was well-spent.