In today’s global and Internet-based lifestyle, it becomes essential that any service-based company retain a web presence, including, but not limited to, a website, a form of Internet contact, or even the perpetuation of the service on the web. Whereas the companies of yesteryear used newspapers, billboards, television, or radio to advertise and maintain a presence, the social dynamic now promotes the aforementioned web services. In order for any company to provide any sort of web services, they have two options, to either host their own server using their own infrastructure and resources, or to outsource it to another company, called web hosting. Although self hosting may be viable for large multinational companies, it is very expensive and consuming for many mid-level or small businesses. This is where web hosting with a separate company can help to establish an Internet presence without the burden and expense that comes with self hosting.
The mechanism for outsourcing web hosting works by the hosting company selling server bandwidth or other services to the original company such that the original company may use that bandwidth as if it had its own proprietary server. Depending on the number of services that the original company wishes to have, the web hosting company may sell more or less bandwidth. For example, if a certain company only wanted to host a simple informational website, the bandwidth may be low, and the costs would subsequently follow. If, on the other hand, the company wanted to operate its own online store, the bandwidth purchased from the hosting company may be higher, with accompanying higher costs. Hosting companies also offer many other services that would be hard or resource-consuming to implement on a proprietary server, such as DDOS protection, automatic antivirus, or better firewalls. By purchasing from a hosting company, a business would not have to deal with any of these security problems.
Many companies these days offer a wide array of options with varying options and amenities. As the market for web hosting explodes in the near future, many companies are making web hosting a cheaper and more steadily available option. For example, various websites offer coupons for web hosting – for example, Arvixe coupon providers – giving a large discount on already inexpensive web hosting. Today, web hosting is extremely cheap and a very viable option for small or mid-level business to acquire the resources for a web presence.