Most consumers recognize and appreciate the effort many storekeepers put into the preparation of their stores for the welcome rush of holiday shoppers. The holiday season is the life breath of many of these businesses, and they rely on the rush of shoppers to provide the bulk of the company’s income for the year. It stands to reason then, that after learning how to prepare the business for the boon that is soon to come, business owners would “pull out all the stops”, so to speak, to make sure that everything possible is done so customers have an enjoyable experience. For many, this experience translates into well stocked inventory with ample selections to choose from.
Without a good idea of what products are likely to sell best during the holidays, some research and investigative work is called for. Below is a list of “how to” tips on preparing for the rush.
Stay in touch with your base
One of the best ways to ensure that your retail business has a growth spurt is by staying in touch with your customer base. An email sent to your customers timed perfectly to coincide with when your customers are revving up to go shopping is the best time to present your best sales! Don’t have their email addresses? Remember that asking for an email address is quick, simple, and nonintrusive in a privacy sort of way. It’s also a great idea to send a few emails throughout the year about sales and new products to keep your brand front and center in your customer’s minds.
Be aware of trends in your business
A wise and successful storekeeper knows ahead of time what the next “fad” is. How? By staying in the know by watching for industry trends and staying abreast of new developments. Rieva Lesonsky puts her slant on it like this, ” Peruse your industry publications and websites to get experts’ insights on what products are likely to be hot sellers this year so you can make sure you have an ample supply.” That’s great advice, don’t you think?
Make social media your friend
In this digital world we live in, don’t take the chance of being left out when it comes to using social media. With the immensely popular networks around today such as Facebook, Twitter, LinkedIn, and Pinterest, get in on the act and start (if you haven’t already) making your name known in these circles. Use these to plan and announce events and sales. A great way to get your name “out there!”