With technology rapidly developing, website design and development is also changing. One of the latest development’s to come out of the industry is something known as Responsive Website Design – but many people still don’t understand what exactly this means, or whether it’s worth having a responsive website.
In short, responsive designs are websites which change and adapt, based on the user’s viewing experience. A responsive website takes a mixed approach to displaying content. The width and height of the website will change based on what device the visitor is using.
Because consumers are using different devices to connect to the internet, and to browse the internet, it’s imperative that their viewing experience is never compromised. This is especially important when a visitor accesses your website using a smartphone – as smartphones often have small screens. Older sites that don’t have a responsive design will force the visitor to scroll across the width of the page – which presents an overall bad user experience. In fact, non-responsive websites can often cost companies thousands of pounds in lost sales – as customers simply don’t want to scroll and zoom constantly.
In terms of how technology is changing, it’s understood that tablet sales exceeded over 100-million total sales throughout 2013 – which helps to shed some perspective on how consumers are now putting traditional desktop computers behind him. Web designers and marketing agencies can no longer design and build static websites – because the majority of internet user’s are using screen-sizes that are smaller than 15-inches. As such, responsive website design helps users to benefit from an immaculately clean viewing experience.
When visitors access a website which is responsive in nature, the following will typically happen:
- The website will change width and height depending on the device that is being used. The font size may also increase depending on how small the screen is.
- Images and videos will automatically rescale to fit the user’s screen size. Images that are of extreme importance, such as company logos, may be centred on the user’s screen to become a focal point.
Going forward, it’s easy to see that responsive web design is paving the way for the future. Mobile phone, tablet and laptop sales are constantly on the rise, and desktop PC sales are on the decline. Unfortunately, as it stands, companies and businesses who aren’t taking a proactive approach to providing an outstanding viewing experience may find themselves losing money through lost sales.