A logo for a business always has to stand for not only what your brand is, but also working on a psychological level in reminding people of your product. Sometimes that can be through visuals, sounds, or even the very effective elements of tastes or scents. However, as much as logos can bring feelings to the mind, it still has a visual element that may not fit into all advertising formats. You have to be aware that your logo may need to be altered in order to fit into certain spaces, especially in the digital world.
What places will your logo possibly have to be altered while still retaining its essential visual elements?
Creating the Abbreviated Logo
In addition to your regular logo, you should work with your graphic designer on creating an abbreviated version that can fit into smaller spaces. This might not be easy if you have an overly complex logo. It’s all the more reason that a business logo shouldn’t be overly busy in design so its main elements can be broken down for recognition.
All you need to see are logos of the most famous brands in the world to witness how simple they are and easily reduced to small spaces. You’ll see examples on social media where familiar corporate logos are used as part of account titles. In many cases, those logos are reduced to just the familiar colors or even one letter representing the company.
Find the essential parts of your logo and utilize that part to create a psychological feeling of familiarity to your customers.
Fitting Your Logo on Physically Small and Large Places
Your logo may soon end up on things like coffee cups or as large as a giant LED billboard. Can your regular logo be placed on those things without having to use the abbreviated form? You don’t want to use your abbreviated version too many places or far too many consumers will think it’s your standard logo. If you’re a startup, it’s essential to use your original logo first because abbreviated logos are best for businesses that have a logo already assimilated by the masses.
Work with your graphic designer to see how your original logo can be reformulated without having to create an abbreviated alternate. Make sure it’s malleable enough so it’s perfectly visible on the smallest item as well as when magnified several times over on a billboard screen.
Preparing Your Logo for Digital Arenas Like Mobile
While viewing a logo on a desktop usually doesn’t require adjusting anything, the age of everyone finding information on a mobile device is growing by the day. You’ll want your logo to stand out on smartphones and tablets as much as everywhere else. This might have to be done by utilizing adaptive design on your website, which means programming your website to conform to mobile dimensions.
Make sure your logo isn’t distorted or unreadable in the mobile format. If anything, you’ll want to make it bigger above everything else so people will see it clearly when they first land on your main website page.