Stone, paper, or scissors: which one emerges on top? Neltex Development Company, Incorporated proves that the answer is none of the above after demonstrating how their PVC pipes can withstand even the abuse of a steel hammer – and even a 6-wheeler truck.
Neltex Development Company flew in more than 4,000 hardware dealers from around the Philippines to participate in the Mega Summer Bingo Bonanza at the World Trade Center on May 5, 2013. “It’s time to give back to those who are the backbone of the construction business,” shares Tony Sy, Vice President of Sales and Marketing.
Cellphones and Cars Given Away
Four brand new cars were given away to the winners of the day-long bingo affair, while 150 cellphones were raffled off. Highlighting the bingo bonanza were appearances from special guests, including Aegis, Papa Jack, and some of FHM’s 100 Sexiest Women in 2012.
“We brought in hardware dealers from Luzon, Visayas, and Mindanao. We booked almost 60 hotel rooms exclusively for them,” says Mae Senoro, Marketing Manager for Neltex.
During the Bingo Bonanza, members of the media were asked to prove the mettle of PVC pipes by participating in the Hataw Challenge. Participants were asked to strike at Neltex pipes with a steel hammer to showcase the pipes’ durability.
Substandard Pipes Ruin Homes
“Neltex pipes are different from others because of their quality and strength. Other companies attempt to make cheaper pipes by adding fillers that make their pipes brittle. Neltex, however, believes in building homes that last – and we do that by making pipes that can endure considerable abuse.”
The Hataw Challenge continues to amaze dealers in hardware conventions, with thousands of attempts to destroy the Neltex pipe all proving to be futile.
“Leaks are a pain in the neck and they are almost always due to faulty pipes. Ideally, pipes are not meant to be seen or felt in your home,” explains Sy. “Leaks become a pain in the neck because they can show up a considerable distance from the source – and you can just imagine what happens to your walls just so you can locate the origin of a leak.”
Neltex Seeks To Educate Home Owners
“Only about three percent of the total expenses in building a home is attributed to piping. But if you choose the wrong pipes, the remaining 97 percent of your investment can go to waste,” adds Sy.
“Our advocacy revolves around educating not only the movers and shakers of the construction industry, but also the home owners who need to know what lies inside their walls,” Sy explains. “The next time you shop for a home, always ask the question, ‘Is this home using Neltex?’ If you want your home to last, you deserve to know.”
When asked if Neltex Development Corporation plans to expand its ventures internationally, Sy answers, “That’s the dream, but our goal is to prioritize dealers in the Philippines. We want to be able to meet demands here in our own country first and foremost.”