What do you want to do when you leave school?
This is a question asked in countless educational institutions throughout the world, although very few kids are likely to retort by saying, “When I grow up, I want to be an online marketing expert!”
It’s not easy to make a decision of what to do, and what career path one should follow after school. Instead, many follow the tried and tested route of a career in law, the armed forces or the finance world, among others.
But it doesn’t have to be that way.
Online and distance learning institutions, along with the degrees and courses they provide online, have made a difference to the job market already. It is based in an interactive book model, which allows students to take advantage of the information provided in an advanced technological environment. This in turn allows them to improve their independent learning and facilitate communication with their tutors.
If you want to gain a professional qualification in marketing, but don’t want to drag yourself away from the computer and head to a bricks and mortar institution, a distance learning degree can offer the skills you need to succeed in the digital domain.
Right about now, though, you may be asking, “What is online marketing and how can I get involved?”
Put simply, online marketing is geared toward attracting visitors to a particular platform — website, Facebook, Twitter, etc. — by ensuring that business’s products are listed in the Search Engine Results Pages (SERPs). Think Yahoo. Think Google.
Because it allows customers to find a business quickly and easily as that business offers a product that matches the customer’s needs.
But how do brands and businesses achieve this balance while reaching out to their customers?
Through a combination of the methods outlined below:
Companies demonstrate their authority and expertise on their business’s products by posting information about their industry using a variety of platforms. Typically, this is done via a business blog. Of course, folk writing down their thoughts is hardly a new concept, but the blogger market has absolutely exploded in recent years. Remarkably, the most popular blogs in the world have the potential to reach millions of people in one day, which no form of printed advertising can come close to. Therefore, it’s little wonder so many companies put so much stock in the business blog.
If a business wants to be found in the SERPs, it’s crucial that they employ a variety of methods to push them as high up the results pages as possible. This can be done by ensuring they do their homework on the key search terms to increase their visibility; make sure their website is optimised to feature certain keywords; use Google Analytics to keep an eye on traffic and gauge interest on blog posts, for example.
It may sound obvious, but customers are vital if any business is to succeed. Therefore, email marketing is crucial in order to reach existing and potential customers. Whether the business gathers names and email addresses by holding a competition or offering a discount, email marketing is central to building relationships with customers.
Social media marketing
In today’s digital realm, it’s increasingly important for businesses to engage with their customer base via social media. Why? In order to raise awareness, and the profile of the business on social platforms, including Facebook, Twitter, Google+ and LinkedIn. Put simply, the reach of social media is colossal, which means any business not already using it to its full potential is likely to be left behind.
Of course, the list above is not exhaustive of the work done by an online marketing professional, but it’s a great place to start. Generally, by embracing all of the above marketing methods, any business will benefit and secure a definite advantage over their rivals in the race for top spot in the Search Engine Results Pages.