I love animals, especially cats. I suppose I could have been a pet or wildlife writer. But I can’t bear to hear about animal neglect and abuse. And news of endangered species saddens and drains me of energy. I just don’t think I could get up every day and look forward to writing about animals and their plight on our planet.
The experts all say I should have been a science or technology writer. After all, technical writing was an everyday component of my life as an engineer for the best part of 14 years. Well, I did make a furtive attempt to begin down the technical writing road. But about a month into the pursuit, I woke up with a pit in my stomach.
In the middle of a fitful “sleep”, I realized technical writing would not make me happy. It would definitely pay bills and provide a decent living. But I cringed at the thought of spending the rest of my life as a technical writer.
They say when you choose your niche, to examine where your passion lies. Choose something that you can get up every morning, 365 days a year, and look forward to writing about. For me, that is jewelry: My mother bought me my first charm bracelet when I was five years old. I have been an avid jewelry collector my entire life. I have worked in a jewelry store. Now, I own an antique and vintage jewelry shop online.
So as you can see, my niche chose me over a number of years. I could happily spend 365 days a year for the rest of my life writing about jewelry and never lose my excitement for it. There is always so much more to learn and write about! What subject can you say that about?
Listen to your inner voice. What subject makes you want to pour out words on paper faster than your hands can type them? If you have a particular hobby or activity you find you just can’t be without, your niche might just lie in that area. Don’t worry about the naysayers who tell you it is impossible to make a living writing about your interest.
When you are passionate about something, it shows in your writing. It becomes alive, your excitement becomes contagious. Your words become energized. Advertisers know passionate words can be as good as gold when it comes to selling products. So they would much rather hire a passionate copywriter with a mission than a disinterested copywriter with a 9 to 5 daily grind, this-is-just-a-job outlook.
Remember the old saying, “Do what you love and the money will follow.” Listen to that inner muse. Your niche might be tugging at your heartstrings right now. If so, what have you got to lose? In the end, the only regrets you’ll have are going to be about things you never tried. Like writing in the niche that has been looking over your shoulder your entire life.